By Enyichukwu Enemanna
The world’s biggest coffee chain, Starbucks, says it is suspending rules for its cafés in North America that permit passers-by to walk in and use their facilities without making any purchase.
The introduction of this policy, which comes into effect on 27 January, is a U-turn from one introduced six years ago that allowed people to linger in Starbucks outlets and use their toilets without patronising the establishment.
The move is part of the “back to Starbucks” strategy introduced by the firm’s new boss, aiming to tackle flagging sales.
Starbucks says the policy will, however, remain in effect in the UK, where customers can continue to use the facilities without purchasing anything.
The coffee brand says its new code of conduct, which also addresses harassment and bans smoking and alcohol, aims to make its stores more welcoming.
“Implementing a Coffeehouse Code of Conduct… is a practical step that helps us prioritise our paying customers who want to sit and enjoy our cafés,” the BBC quoted a Starbucks spokesperson as saying.
“These updates are part of a broader set of changes we are making to enhance the café experience as we work to get back to Starbucks.”
The company said the new rules would be displayed at every store, and staff would be instructed to ask anyone who violates the code of conduct to leave. This includes allowing employees to invite the police when necessary.
In 2018, Starbucks decided to allow free access to its coffee shops and toilets after the controversial arrest of two men at one of its Philadelphia cafés.
Other changes set to be introduced later this month include offering one free refill of hot or iced coffee for customers who buy a drink to consume on the premises.
Starbucks has been trying to boost flagging sales as it grapples with a backlash to price increases and boycotts sparked by the Israel-Gaza war.
Brian Niccol, who previously headed the Mexican food chain Chipotle, was brought into Starbucks last year to help turn the business around.
Mr Niccol has been trying to improve the customer experience at Starbucks’ cafés by revamping its menus and coffee shops.
